Artisan’s products are widely varied, but it is only brought to fruition through many contributions from the company in Rajasthan where they have a brick-and-mortar presence and employ workers, in India. Here they take on an internet-focused strategy focused on artificial intelligence, machine learning, and other algorithms. However, their base remains that of artisan work.

Rajasthan has never been an easy place to make a living, with its soaring temperatures and sparse population. But they’ve had one thing for generations — the arts. Handmade arts to be precise, and this is where Artisan come in. The aim is twofold, to revive dying communities through the ancient arts in the state and to provide quality furniture to small business across the world. The three Cs as they call it — compassion, community and cognisance. Compassion towards the specific needs of artisans and independent retailers, the community that Artisan fosters in their part of the world, and cognisance of how to best provide small stores the tools they need to become successful while also supporting artisans in crafts they have practiced for centuries.